What We Do

At Voter Strategy Group, we help our clients apply tools from the business world to the political world. With fifty years of combined experience in business, we know how successful marketers introduce products and drive sales. We use those same techniques to shift attitudes and drive voting.

How do we do it? We start with recruiting a broad spectrum of voters. We don’t restrict our research to panel participants and focus group lists. We recruit from voter rolls to reach voters who simply can’t travel to focus group facilities by reason of geography (rural voters) or life circumstance.

Next, we go beyond routine focus groups and polls, applying state-of-the-art qualitative and quantitative research services to help candidates with:

Who We Are

Founders Betsy Bennett, Ph.D. and David Harris, M.A. first collaborated as pharmaceutical market researchers, developing successful HIV testing initiatives in under-served communities. Since then, they’ve amassed more than 50 years’ collective experience studying consumers and patients, and they’ve re-teamed to establish Voter Strategy Group. Together, they bring their deep knowledge in marketing and messaging to the political arena, with a unique breadth of expertise based on consulting with the world’s leading brands and organizations across numerous product and service categories.